From today, Facebook will be rolling out a tool that will attempt to make political adverts transparent.
Following revelations brought forward by Chris Wylie, Cambridge Analytica whistleblower and Brexit whistleblower, Shahmir Sanni, Facebook has slowly introduced measures to prevent fake news and foreign intervention into elections.
Kyle Taylor, Director of Fair Vote UK, said: “Facebook didn’t really want to introduce transparency, they were well aware of these issues for quite some time. It’s a shame that the Europe has suffered three democratic processes, that we know of, to have been affected by the lack of transparency in political advertising – the Brexit referendum, the referendum on the 8th Amendment in Ireland and our recent General Election. While this is a start, self-regulation is not enough to ensure proper behaviour. This needs to be part of electoral law with adequate deterrents to guarantee these giant corporations don’t hijack our democracy again.”